Timber the unrecognised “essential” resource

“Marketing terminology is a powerful tool that can be used to influence opinions and justify policies. Historically, mining has been something governments have rarely promoted. Of late, however, we are regularly hearing terms such as “critical”, “vital” or even “essential” with respect to mining certain minerals. This is providing our governments with a platform to gain public support for the imminent expansion of mining operations to provide technology and infrastructure as our nation moves to a more carbon-friendly future.”